How to Run a Successful Affiliate Campaign
When you log in to the affiliate system, choose The Back Door to Hollywood Program. You will be able to access various posts for Facebook, Twitter, Emails, Video Ads, Images and Banners to help you with your affiliate campaign. Contact everyone you know who might be interested, including your customer lists, business colleagues, friends and family.
Always encourage people to share your links to increase traffic and potential sales.
In order to help you run a smooth campaign, we have included a description of the products, marketing suggestions and additional resources. Our landing pages are specially crafted using monetizing keywords geared to capture our niche audience so we recommend you direct them straight to these pages.
We recommend that you bookmark this affiliate resources page in your internet browser. You can also access it through the affiliate system. For ease of reference, we have provided a click to log in to your affiliate system on the “Become an Affiliate” page of the main website of backdoortohollywood.com website. We will be posting an affiliate training video shortly.
Before you get started, we highly recommend that you get familiar with the products we are offering by visiting the sales pages for each of the products and services you will be promoting. Set forth below are the links for the product sales landing pages for ease of reference.
Film and Television Starter Kit
Please visit the sales landing page associated with the film and television starter kit to get educated about our product.
We have provided a professional sales landing page for the film and tv starter kit which is geared toward our niche audience and crafted with monetizing keywords and SEO optimization. We recommend you use the images in the banner section of the affiliate program and post them on the internet, your website, blogs, Facebook and other social media sites. They are clickable ads that will take you straight to the sales landing page and will automatically track your affiliate link. Below is the image that will appear. You will have a choice of a clear or a black border around the clickable image.
3D Man Characters
Please visit the sales landing page associated with the online screenwriting course to get educated about our product and the many ways to use the 3D characters.
We have provided a professional sales landing page for the product which is geared toward our niche audience and crafted with monetizing keywords and SEO optimization. We recommend you post the image in the banner section of the affiliate program and post it on the internet, websites, blogs, Facebook and other social media sites. They are clickable ads that will take you straight to the sales landing page and will automatically track your affiliate link.
Online Screenwriting Course
Please visit the sales landing page associated with the online screenwriting course to get educated about our product and the amazing $300 worth of bonuses associated with the course.
We have provided a professional sales landing page for the online screenwriting course which is geared toward our niche audience and crafted with monetizing keywords and SEO optimization. We recommend you choose one of the two images in the banner section of the affiliate program and post them on the internet, blogs, Facebook and other social media sites. They are clickable ads that will take you straight to the sales landing page and will automatically track your affiliate link.
Online Movie Course
Please visit the free offers and sales landing pages associated with the online movie course to get educated about our product and the amazing $5,000 worth of bonuses associated with the course.
You have many options of how to run your affiliate campaign. We recommend daily Twitter and Facebook posts, blogs with clickable images, constructing an affiliate landing page to capture customers if you know how to do that (we have provided you with banners and additional images to help you if you decide to do that), posting videos, sending emails, issuing, press releases, conducting teleseminars to plug the products, plugging the products on radio or television spots if you have access to them, simple word of mouth and business cards. Make sure to include your unique affiliate link.
We have provided professional landing pages for free offers associated with the products and the sales landing pages that are geared toward our niche audience and crafted with monetizing keywords and SEO optimization. Videos will play automatically when customers click on the sales landing pages.
The links will take you to one of two pages: (1) Squeeze Landing Page where they enter their name and email and receive 5 free gifts and (2) the Sales Landing Page with the marketing video, full description of the course material and $5,000 in bonuses with a 30-day money back guarantee. The terms and conditions of sale are located at the bottom of the sales page.
You have a choice whether you want to send them directly to the sales landing page or send them to a squeeze page first where they receive 5 free downloadable gifts. When you send them to the Free Offer page, they will be taken directly to the sales landing page as soon as they enter their name and email. The benefit to sending them to the squeeze page first is that they will receive 5 emails for 5 consecutive days with incredible free downloads to help them jump start their film careers. Each of those emails contains additional information about the online movie course with links to sign up. These emails will be sent out automatically without you doing anything so long as they enter a valid name and email. You will still get credit if your referral makes a purchase at a later time through one of auto-responder emails or through the main website or sales landing page.
If you direct people to the free download offer page, they can get excited about the course as they open their free gifts. We then recommend posting links that take them straight to the landing page later on in the week and sending them an email that takes them straight to the sales landing page.
While we provide you with sample emails and twitter posts, you can tailor them with your own individual style and add a personalized message geared toward your clients, readers and viewers so long as you do not violate any of the terms of the Affiliate Agreement (located on the affiliate system under terms of service).
TAILORING YOUR TWITTER, FACEBOOK AND EMAIL CAMPAIGNS TO YOUR AUDIENCE AND FANS
There are many different Tweets and Facebook posts and 11 Emails to choose from in the Affiliate Section. They are located in the Links & Tools section under the Ads Section. The Notes for each post and email will tell you which landing page the post takes you to. Select the posts that will appeal to your followers and audience.
For example, if your list is composed of aspiring actors, choose the posts that are tailored to becoming a movie star (i.e. “Want to Star in a Movie?”)
If your list is composed of authors, select the posts that are tailored to authors (i.e. “Turn Your Book into a Movie.”)
If your target list and audience are spiritual people who are working to spread spirituality and transcendence then use the posts that will capture their attention (i.e. “Have a Message Your Want to Share with the World? Turn it into a Movie.”)
If your target audience is for creative people who might have a great idea for a movie or a story to tell, then choose the more generic posts (i.e. “Get Your Ideas for a Movie on the Big Screen.”)
Because there are so many posts to choose from, you can Tweet a different post every hour for a week to 2 weeks during the marketing campaign to maximize exposure. You can also post different Facebook ads as well throughout the week and send different emails for the free gifts and the sales registration page.
In the Banners Section of the Affiliate System, you will find a variety of ads you can post on social media sites. Scroll through all the ads to find ones that appeal to your audience. There are over 30 ads with many different images and sizes for you to choose from. The ad images are clickable links that will automatically track back to your unique affiliate number. If you plan on building your own landing page, there are several banner headings on the last page of the Banners section to choose from.
These are the ads we recommend for the Five Free Gifts Squeeze Page:
These are the ads we recommend for the Sales Landing Page:
These are ads are interchangeable for the 5 Free Gifts or Landing Page
When you log into the Affiliate System Media section, the Title of the ad and the Notes will tell you who the Target Audience is and where the link will take you. You can also click preview to view the ad. Choose the ad that fits your audience (i.e. actors, authors, spiritual messengers, general public, writers, etc.)
You can try using both links at different times during the marketing campaign. If you are blogging about it or placing an ad on your web page, use these ads because they are clickable images.
Always test them out to make sure. We are providing you with many different types of ads and videos so that you can post different things several times a day for a couple of weeks straight during the campaign to capture your audience’s attention and increase your conversion rate.
VIDEO AD CAMPAIGN
If you want to post the marketing video on social media, you can use the Video Ads on the Affiliate System and they will automatically by tracked back to your affiliate link as they contain a line that says “Click here to learn more and register today.” You have four different alternatives for size of the video. You can preview those in the Affiliate System under Ads to see what works best for your website. If you have a 2 or 3 column blog site, then you should use the smaller videos. If you have a wide one column website, you could use one of the two larger video ads.
If you have the capability to include a video in your emails and you would like to insert it or you you want to include the video in some other capacity on your blog, here is the Youtube link http://www.youtube.com/watch?v=FKiRHygv3yc. If you use this option, make sure to include a click back to the sales landing page or squeeze page with 5 free gifts with your unique affiliate link. If you are including the video in one of the 11 pre-set Emails in the Affiliate System, the links in those emails will automatically track back to your unique affiliate link. We recommend that you include the video right before the first link in the emails.
Here is the marketing video for the online movie course:
If you are embedding the video on a landing page of your own, make sure to size it properly. You can get the embed code on Youtube by clicking the video link and then clicking “Share.” Then click Embed and you will see the embed code pop up. Below that you have options for sizes. Choose the right size for your website and then copy the embed code and place in your HTML Editor. Again, the videos are already sized using the different embed codes in the Ad Section of the Affiliate System if you just want to use those pre-set ads.
Unless you are posting on a blog or a website page of your own, we recommend that you direct people straight to our sales landing page since the video plays automatically when they click on it and the page contains sales copy specially crafted to capture our niche audience.
TEXT LINKS FOR BLOGS AND WEBSITE LANDING PAGES
You can use the Text Links in the Links & Tools section of the Affiliate System to place in any blogs or website landing pages. Just copy and paste the html code into the html editor for your website page where you want the text to appear. It will automatically become a clickable link and track back to your unique affiliate link.
You are free to copy and paste blog articles from the backdoortohollywood.com blog page so long as you give Beth Rosen credit. The article should include the title and “by Beth Rosen copyright © 2012.” You will see that after each blog article, we have placed a yellow box with a clickable link to take them to either the 5 Free Gifts Offer Page or the Sales Landing Page. You will find that exact text in the Text Links section of the Affiliate System as well as numerous other text links to choose from. If you would like to add the yellow box to the text link as we did and you have a WordPress site, you will need to add the plug-in Special Text Boxes. Once you activate the plug-in, it will appear as a hot pink icon in your WYSIWYG visual editor.
If you want to use the Special Text Box Plug-in, after you paste the html code for the text link into your html editor on your web page, switch over to the visual editor. Hi-light the text link and click on the pink icon. Under Basic Settings where it says Text Box Id, choose the Info option. Switch over to Extended Settings and use a light yellow background and a red border. Make sure to center the text link using your visual editor. Some code will appear around it and when you publish it, the text link should appear in a yellow box with a red border just as it does in our blogs. Feel free to play with the colors of the box, text and borders.
The media in the Affiliate System automatically tracks back to your unique affiliate link. If you want to draft additional content and link back to the sales landing page or free offer page, you will need to make sure to include your unique affiliate link when directing people to our offer pages. You will receive your unique affiliate link in the affiliate system.
TESTING OUT YOUR LINKS
If you want to test out any of your links or html before posting on websites, you can use this HTML Test Bed:
SHORTENING YOUR LINKS
If you want to shorten any of your links before posting on websites or social media sites, you can use bitly.com to do so. The benefit of using bitly.com is to have a shorter link with a short name rather than a long affiliate numbered link. Be aware that some press release sites will not accept bitly.com or other redirect links so then it’s best to use your unique affiliate link.
Click below to see sample press releases about the course and the free offers. Make sure to tailor it with your unique affiliate link. Your unique assigned affiliate link for Back Door to Hollywood will take them automatically to the free offer page. Please note that some online press rooms will not accept an affiliate link because it is a redirect. In that case, we recommend you put a link to your own landing page (such as a blog post or blank page where you advertise the free gift offer and use one of our clickable ad images, banners and/or text links which direct them to the five free gifts page so that you receive credit for the referral.
If you want to include an image with the press release, you have our permission to take a screenshot or download the ad images from the internet in order to re-upload the images to the press release in connection with the online marketing campaign. Please note the copyright license only extends to marketing the online movie course and only for so long as you are an Affiliate.
You are free to offer additional incentives of your own to potential customers but you cannot reduce the actual price of our products under any circumstance. This is a high end course and is offered under an introductory low price for the product launch. It will most likely increase in price over time.
LOG INTO THE AFFILIATE SYSTEM
Now that you know about our products, you can log into the Affiliate System and get started promoting. To your success!